Celebrating the feeling that a pair of Ray-Bans give you. In the global campaign for the iconic sunglasses brand, ‘You’re On’ celebrates the way we move about life with a pair of Ray-Bans on.

We were responsible for directing content for the social campaign.

Agency: Wieden+Kennedy Amsterdam
Motion created in-house at W+K
Director of Photography: Deon Van Zyl
Photographer: Lou Escobar